One of the first things anyone who gets into real estate learns is to leverage their sphere of influence. It feeds any successful real estate practice. Every professional speaker, book on tape, and webinar echo the same common theme: people want to do business with those they know, like and trust. They all say this because it’s the truth. Simple logic really – making the single largest financial commitment of one’s life should involve a professional with the above mentioned qualities.
Why then am I still reluctant to embrace my sphere of influence? I’ve talked myself out of it time after time. I don’t want to be “that guy” or “they’ll see right through me.” Etc, etc, etc. Don’t get me wrong – I’ve done a good amount of business with friends. But the reality… it is not nearly as much as I’d like. But I know what’s really happening here. It’s “fear” of the sphere.
What is most surprising is this fear is not based in rejection or what my peers may think of me. The reality: I have not worked hard enough to overcome my reluctance in approaching them. Rather, I have made the decision for these individuals. I’ve internalized this fear without giving them the opportunity to make their own conclusion. And that is wrong.
The lesson I am learning is that it’s not about me. The only reason we do what we do is to help improve the lives of others. I want to help my friends, family, and neighbors make the best decisions when it comes to their real estate needs (who wouldn’t!?!). It’s my obligation. Change is in the air… and I am excited!
As always, you thoughts and comments are greatly appreciated!
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Will Goodson, Realtor (512) 567-1603
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